Understanding eMarketing at eFlorist

Our eMarketing team, supporting Teleflora’s eFlorist, specializes in helping florists understand and use digital marketing services to thrive. We serve as liaisons for our eFlorist marketing products, providing expert guidance and support to enhance your e-commerce floral marketing strategy. We focus on florist websites, e-commerce marketing support for local SEO, online advertising, e-mail campaign, reviews management, and more, providing guidance and strategies that cater to the floral industry.

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Whether you are considering joining eFlorist or a current member, we wanted to highlight how we can help your shop– from our digital marketing program support to e-commerce strategy guidance—— to expand your florist website’s impact. We also outline how we collaborate with other digital partners (like Facebook, Yelp, Google Ads, and more) to make your job easier, without you needing to hire someone else to help you. Ready to grow your business? Let’s dive in!

Products and Services: Order Driving Services (ODS)

Our digital marketing services and programs are designed to give you the flexibility to drive sales directly to your flower shop’s website or phone lines.

1. eSAT (eFlorist Self-Administration Tool)

Your florist website runs smoothly with eSAT, our Content Management System:

Easy Updates: Quickly add new bouquets, seasonal deals, or featured products.
Integrated Design: Keep your site’s look professional with Teleflora’s site designs, ensuring stunning, high-quality, and super shoppable layouts that also suit your site’s brand.
User-Friendly Interface: Make text or image changes without needing to know how to code a website.

2. SEO Booster (Listings Management and More)

For florists, local discoverability can’t be overstated. Our SEO Booster focuses on:

Consistent Directory Listings: We ensure your Name, Address, and Phone (NAP) data stays accurate everywhere.
Local SEO: We help optimize your Google Business Profile, making you more visible in “near me” searches.
Marketing Consultations: Access a team of expert marketers who will help you support your eFlorist marketing products and provide expert guidance to compete in the e-commerce space.
Local Content: We help you enhance your online visibility by building local pages.

3. Review Manager

Online reviews are crucial in building trust with potential customers:

Consolidated View: Monitor feedback from Google, Yelp, Facebook, and more in one place.
Proactive Review Requests: Encourage satisfied customers to share their experiences, helping you maintain a 5-star reputation.
Response Guidance: Unsure how to handle negative reviews? We can do it for you, as well as offer tips on tone, timing, and approach.

4. OSM (Online Search Marketing)

Pay-per-click (PPC) ads are a fast, effective way to drive traffic and orders:

Google Ads : We identify target keywords like “same-day flower delivery” , manage bids on those keywords, and optimize for maximum ROI, ranging from Google search to Google Shopping and Gmail.
National Data Management: Leveraging historical results with our data-driven platform, we optimize bids and target for maximum ROI.
Performance Tracking: We provide monthly reports at your fingertips that help you see exactly how your ad campaign performs.

5. Social Media Marketing

Use Facebook and social channels to gain visibility for your floral business:

Social Content Booster: Keep your flower shop top of mind with your fans by generating consistent and engaging content.
Social Ads: Target local audiences using location and interest-based filters to boost brand awareness and orders.

6. Yelp Premium & Yelp Ads

Yelp can be a major source of local business leads:

Enhanced Profiles: Stand out with premium features like a photo slideshow and a call-to-action button.
Sponsored Placements: Appear ahead of competitors in search results.
Review Monitoring: Keep track of new and existing reviews.

7. Email Marketing

Email marketing for florists ensures you engage with your customers regularly:

Automated Campaigns: Send offers, anniversary discounts, or holiday reminders right on time.
Client Information Management: Keep track of email lists as we promote your shop to your customers.
Attractive Promotional eMails: We help design mobile-friendly, aesthetically pleasing emails that convert.