Esat’s eMail Marketing Tool

Email marketing is one of the most effective ways to engage customers and drive sales to your florist website, and with eFlorist’s built-in email marketing in eSAT, you get this powerful tool for free! eFlorist automatically collects customer email addresses through multiple touchpoints, including checkout, email footer sign-ups, new account registrations, and direct uploads to eSAT. Each night, an internal process updates your shop’s email list, ensuring your outreach stays fresh and relevant.

With multiple emails sent out per month, you have full control over your campaign schedule, allowing you to enable or disable messages as needed. Since every shop has access to this feature, customization is key to standing out. By personalizing your emails with your shop’s available products, promotions, and schedule, you can create a stronger connection with your customers and maximize the impact of your email marketing efforts.

How to Customize Teleflora Marketing Emails in eSAT

Email marketing is a great way to engage customers and drive sales, and with Teleflora’s built-in email marketing in eSAT, you have full control over your shop’s messaging. Customizing these emails allows you to better reflect your brand, highlight key promotions, and ensure your customers receive relevant content. Here’s how you can easily edit your marketing emails in eSAT:

Step-by-Step Guide to Editing Your Teleflora Marketing Emails

Open eSAT – Log into your eSAT account to access your shop’s marketing tools.

Navigate to Marketing Settings – Click on ‘Marketing and Promotions’ in the menu.

Go to Email Management – Select ‘Marketing Email Management’ to view all available emails.

Activate or Deactivate Emails – Turn specific emails on or off based on your marketing strategy.

Edit an Email – Click the pencil icon next to the email you’d like to customize.

Customization Options Available in eSAT Email Marketing

Once you’ve opened the email editor, you can personalize various elements to enhance your marketing efforts and better connect with your customers. Here’s a deeper look at each customizable option and how it can improve your email campaigns:

Email Name – Stay Organized and Track Performance

Assigning a clear and descriptive name to each email helps you keep track of your marketing efforts. Whether you’re sending out seasonal promotions, holiday specials, or customer appreciation emails, labeling them appropriately makes it easier to monitor performance and adjust in future campaigns.

Subject Line – Capture Attention and Boost Open Rates

Your subject line is the first thing customers see when they receive your email, so it needs to be engaging and persuasive. A well-crafted subject line should be concise, compelling, and relevant to the email’s content. Consider using action-oriented language, personalization (such as the recipient’s name), or a sense of urgency to encourage more opens. Examples include:

“🌸 Spring Blooms Are Here – Shop Now & Save!”

“Exclusive Offer: 15% Off Your Next Bouquet!”

“Last Chance! Order for Valentine’s Day Before It’s Too Late!”

Promotional Codes – Drive Sales with Exclusive Discounts

Including promotional codes in your emails is a great way to incentivize purchases and reward loyal customers. These codes can be tailored to specific campaigns, such as seasonal sales, first-time customer discounts, or limited-time flash sales.

Products – Highlight Best-Sellers and Seasonal Favorites

Your email marketing is a great opportunity to showcase your shop’s most popular floral arrangements or highlight seasonal offerings. Choose eye-catching, high-quality images of your featured products, and consider adding a short description that emphasizes their uniqueness. Products can be chosen easily from your site, just as they are for category pages. The “featured product count” will let you know how many products can be showcased in a particular email. We always recommend using custom products when available to help you stand out.

By taking the time to edit and tailor your marketing emails, you can create a stronger connection with your customers, increase engagement, and ultimately drive more sales for your shop. Regularly updating your content ensures your promotions stay fresh and relevant, helping your business thrive in a competitive market.