eFlorist Blog

Get inspired and grow your flower business with Teleflora eFlorist

  • How Google Reviews Boost Google Rankings

    How Google Reviews Boost Google Rankings

    As a florist, your online reputation is everything. Potential customers rely on Google reviews to decide whether to trust your business, and Google’s algorithm rewards businesses with strong review profiles by ranking them higher in local search results.  But generating more 5-star reviews (and responding to them effectively) takes strategy. That’s where our Review Manager…

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  • How City Pages Help Your Florist Website’s Visibility

    How City Pages Help Your Florist Website’s Visibility

    Boost Your Local SEO with City Pages from eFlorist Marketing  In today’s competitive floral landscape, standing out online is just as important as creating beautiful arrangements. That’s where City Pages from eFlorist Marketing come into play. If you’re looking to grow your local customer base and improve your online visibility, these specialized pages are a…

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  • Cultivate Your Online Presence: Tips for a Thriving Yelp Profile

    Cultivate Your Online Presence: Tips for a Thriving Yelp Profile

    In today’s highly competitive landscape, a strong online presence is more vital than ever for connecting with customers and showcasing the beauty of your work. Think of your Yelp profile as an extension of your digital storefront window, inviting potential clients to discover the unique offerings of your shop. Standing out on Yelp isn’t as…

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  • What Is Google Merchant Center?

    What Is Google Merchant Center?

    If you’ve ever noticed a carousel of product photos with prices at the very top of Google’s results, you’ve already seen the power of Google Merchant Center (GMC) in action. In short, GMC is Google’s database of product details, working as a digital shelf that feeds information from your online store (name, price, image, availability)…

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  • How to Add Product Categories to Your Google Business Profile

    How to Add Product Categories to Your Google Business Profile

    Adding product categories to your Google Business Profile is a great way to showcase your arrangements and drive more traffic to your website. Follow this step-by-step guide to get started! Step 1: Log In to Your Google Business Profile Head over to business.google.com and log in using the email associated with your Google Business Profile.…

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  • Growing Partnerships with Local Businesses

    Growing Partnerships with Local Businesses

    How Flower Shops Can Bloom Through Local Collaborations As a flower shop owner, you know the joy that fresh flowers bring to your customers. But what if you could broaden your impact through your business relationships? Create true community engagement by rooting yourself in the area you serve and boosting your prominence. Partnering with local…

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  • Spread the Word About Your Flower Shop: Off-Page SEO Explained

    Spread the Word About Your Flower Shop: Off-Page SEO Explained

    Ever wonder how some flower shops pop up higher on Google, Bing, or even when someone uses their phone to search? It’s not just about beautiful bouquets; it’s also about some behind-the-scenes online work. Think of it like spreading the word about your flower shop in the digital world! Our eMarketing team can help you…

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  • Managing High Order Volume in Flower Shops

    High order volume can be both exciting and challenging for flower shops. Whether it’s peak seasons like Valentine’s Day, Mother’s Day, or large special events, managing a surge in orders requires careful planning and efficient execution. Here are some tips to help make these busy times a success. Plan Ahead Running a successful flower shop…

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  • Understanding eMarketing at eFlorist

    Understanding eMarketing at eFlorist

    Our eMarketing team, supporting Teleflora’s eFlorist, specializes in helping florists understand and use digital marketing services to thrive. We serve as liaisons for our eFlorist marketing products, providing expert guidance and support to enhance your e-commerce floral marketing strategy. We focus on florist websites, e-commerce marketing support for local SEO, online advertising, e-mail campaign, reviews…

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  • Keeping Up with Technology: Upgrading Your Flower Shop POS

    Keeping Up with Technology: Upgrading Your Flower Shop POS

    Keeping up with technology is crucial for flower shops in today’s fast-paced retail world. From new contactless payment methods to real-time delivery tracking, staying up to date with industry trends makes sure you can provide quality customer service while running your business safely and efficiently. That’s why it’s important to regularly review your shop’s POS…

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