Growing Your Business via eFlorist Review Management
Every business owner knows the key to success is effective growth and customer retention. For florists, there is no greater asset to achieving these goals than establishing a reputation for quality and service. Whether by word of mouth or online reviews, leveraging customer feedback is one of the most effective ways to promote your business.
Teleflora’s Review Manager service is the most effective florist reputation management tool available, helping you monitor reviews, improve online visibility, and drive growth. When paired with a Teleflora Point of Sale (POS) solution, these tools become even more effective by providing feedback opportunities from both online and in-store sales!
Why Reputation Matters
Online shopping has become the go-to method for most consumers in today’s internet-driven world. Whether deciding on a florist for an upcoming wedding or ordering sympathy arrangements for a funeral service, many shoppers turn to customer online reviews for florists to make quick and easy decisions. In fact, reviews and star ratings now influence 92% of purchases searched using Google, surpassing even price as the deciding factor. That’s what makes establishing and maintaining an online reputation vital for reaching new customers and increasing orders.
What’s in a Review?
To remain competitive, there are four important reputation factors businesses must satisfy for prime online search engine placement:
- Quality – Quality reviews are fundamental for building a reputable online presence. Highly rated reviews are the most prominent factor in attracting new shoppers and creating trust. Even in the rare times of less-than-ideal reviews, building a robust foundation of positive reviews is the most effective way to preserve your reputation for quality and service and offset the inevitable occasional unhappy customer.
- Quantity – Next, quantity of reviews helps establish your reputation of consistency. This leaves the important question of how florists get more Google reviews. With POS and Review Manager integration, review quantity can increase dramatically by capturing both in-store and online orders!
- Frequency – Receiving frequent reviews emphasizes your dedication to consistent service. Continuous customer feedback not only proves that a positive experience was not a one-time fluke, it also keeps your rankings secure for the future. Review Manager generates more positive reviews for florists than any other tool on the market.
- Recency – Recency is the final key factor of online rankings. Modern consumers are often concerned that old reviews don’t reflect today’s reality. When integrated with a Teleflora floral point of sale, RM generates an opportunity for a compelling review with every sale. This helps you stay up to date with customer trends while ensuring your growing business is well represented in online searches.
Improved Florist Star Ratings and Revenue with Point-of-Sale Integration
The most effective method of building your shop’s reputation is leveraging both your shop’s POS with florist online reputation software. Teleflora is the only partner in the floral industry providing direct integration between florist review manager and floral POS solutions, without you lifting a finger.
By capturing both in-store and online flower orders, you effortlessly seize every opportunity for building your flower shop’s reputation and increasing sales.
More Reviews Means More Business
- Florists using a Teleflora point-of-sale system paired with Review Manager see higher order growth each year compared to shops that don’t.
- Shops using Reviewing Manager combined with a Teleflora POS solution saw improved eFlorist storefront conversion rates, showing the impact of reviews on increased sales!
- POS shops saw an average review count increase of over 50%!
- Average Star Rating increases from 4.8 to 4.9 over a consecutive four-month period.
More Than Just Feedback
Review Manager also provides additional features to help you monitor and build your reputation. Whether you’d like to receive AI summaries of respond to florist reviews, Review Manager provides you with a full suite of florist reputation management tools. Proving yet another reason why Teleflora is the unrivaled technology leader in the floral industry!
