At EFlorist, we know that marketing can feel overwhelming—especially when you’re also managing a busy flower shop. That’s why we offer three personalized marketing consultations to help you boost your online visibility, drive more orders, and make the most of your website. Whether you’re just getting started or already diving into SEO, there’s a consultation that’s tailored to your needs.

Here’s a breakdown of the three consultations we offer and what you can expect during each one:

1. Website Marketing Intro Consultation

Google Business Profile Connection: We’ll make sure your store’s Name, Address, Phone Number, and Website URL are correct—and that your profile is connected for better visibility in local search.
eSAT Review: We cover utilizing free, useful tools in ESAT.
- Free Monthly Marketing Emails:
  We’ll show you: how to turn email campaigns on or off, how to edit email content, and how to upload promo codes for discounts.
- Reporting Tools:
  - We’ll walk you through how to access and download your “orders and traffic” report.
$14.99 SEO Booster Charge Explanation:
We’ll break down what’s included in the monthly SEO Booster Charge fee: Digital Listing Management through Yext, Automated Image Optimization, Custom City Pages, and Unlimited Marketing Expert Access.
- Digital Listings Management (YEXT): Sync and update your store info across multiple platforms from one dashboard
- Automated Image Optimization: Improve load speeds, SEO, and user experience
- Custom City Pages: Promote cities you deliver to, even if you’re not located there
- Unlimited Marketing Expert Access: Ongoing support whenever you need it
We’ll also review our optional order-driving services like Google Ads (OSM), Review Manager, Social Media tools, and Yelp Advertising to help you decide which might be a fit.
- OSM (Google Advertising)
- Review Manager
- Social Media
  - Booster
  - Advertising
- Yelp
  - Premium Profile
  - Advertising

2. SEO Intro Consultation

Start building your online visibility with smart SEO tools.

Once your foundation is set, this next consultation focuses specifically on Search Engine Optimization (SEO). We’ll introduce powerful tools that help you rank higher in Google and get found by customers searching in your delivery area.

In this call, we’ll:

Optimize your Google Business Profile to help you stand out in local search results
Explain City Pages—how adding custom pages for nearby delivery areas increases visibility beyond your store’s physical location
Review FAQs and how they contribute to SEO by answering common customer questions and keeping your site content-rich

This consultation sets the stage for long-term SEO success and is the required step before moving on to ongoing SEO efforts.

Ongoing SEO Consultation

Continue growing with content-driven SEO strategies.

After you’ve completed the SEO Intro consultation, and your SEO tools have had a few weeks to index and start working behind the scenes, we can dig into more advanced strategies. The Ongoing SEO Consultation is where we keep the momentum going through regular content updates and SEO enhancements.

Here’s what we’ll focus on:

Content Page Creation: Build targeted landing pages to improve visibility for specific products or delivery areas
Blog Writing Support: Generate fresh, relevant content that helps your site stay active and engaging for both customers and search engines
Product Description Optimization: Fine-tune your catalog so product pages are keyword-rich and customer-friendly

This consultation is ideal for florists who want to continually improve their rankings, attract more customers, and turn their website into a true marketing machine.

3. Google Business Profile Optimization

Make sure customers can find (and trust) your shop online.

Whether you need to create a brand-new listing, claim an existing one, or optimize a profile you already manage, this dedicated call is designed to help you get the most out of your Google Business Profile (GBP). We’ll guide you through verifying your business, updating your store’s essential information (like hours, delivery zones, services, and contact details), and following Google’s best practices to improve your visibility in local search.

An optimized Google Business Profile increases your chances of showing up when customers search for florists in your area—and it helps build credibility by showing accurate, up-to-date information.

Whether you’re getting started or ready to invest in long-term growth, our consultations are designed to give you clear guidance and measurable results. If you’re unsure where to begin, we recommend starting with the Website Marketing Intro Consultation—it sets the foundation for everything else.

Want help choosing the right call for your shop? Reach out—we’re happy to point you in the right direction.

eFlorist Marketing Counselors

Yelp, Yext, Business Listings, Ads, etc.

1-866-983-3932 (option 3)

emarketing@teleflora.com

live online chat support

book a meeting: eflorist.com/marketingconsult