As a florist, your busiest days—Valentine’s Day, Mother’s Day, and the holiday season—bring a rush of customers searching for fresh flowers and fast service. One of the easiest yet most important ways to ensure they find you at the right time is by keeping your Google Business Profile (GBP) hours up to date.

If your business hours aren’t accurate, you risk missed sales, frustrated customers, and lost trust. A last-minute shopper looking for flowers needs to know when you’re open—especially during peak holidays when you might have extended hours.

To help you keep customers informed and maximize sales, here’s a step-by-step guide to updating your business hours on Google Business Profile.

How to Update Your Google Business Profile Hours

1. Log Into Your Google Business Profile

Visit business.google.com
Sign in with the Google account associated with your business.
Select your business listing from the dashboard.

2. Edit Your Regular Business Hours

Click “Edit Profile”
Scroll down and click the pencil icon next to “Hours”
Review and update your hours to reflect your actual operating schedule.
Click “Save” to confirm any changes.

Adding Special Hours for Holidays & Peak Seasons

If your hours change for holidays or special events, be sure to update them in advance to keep customers informed.

1. Navigate to Special Hours

In the “Edit Profile” section, scroll down to “Special Hours.”
Click the pencil icon next to it.

2. Add Holiday or Event-Specific Hours

Click “+Add a date” and select the date of the holiday or event.
Enter your operating hours for that day.
Click “Save.”

Pro Tips for Maximizing Visibility

Update Special Hours Early – Add holiday hours a few weeks in advance so customers can plan ahead.

Use Google Posts – The “Updates” feature in GBP lets you share extended hours, holiday promotions, and last-minute delivery options.

Keeping your Google Business Profile hours accurate ensures customers always know when they can visit or place an order. A few simple updates can lead to more sales, happier customers, and a better online presence!