Protect your flower shop from credit card fraud with EMV payment terminals.
The backbone of any successful flower shop is providing quality customer service. This includes every step from ordering flower arrangements online, or in person, to ensuring on time flower delivery.
Guaranteeing a smooth and satisfying experience keeps your customers coming back time and again. That’s why it’s important to keep you and your customers protected from challenges like credit and debit card fraud.
One of the best ways to help keep your business safe is by using EMV payment card terminals.
What are EMV Terminals?
EMV stands for Europay, MasterCard and Visa. These are the three payment card organizations that developed the electronic chip seen on most credit and debit cards. An EMV terminal uses these chip-enabled cards to provide an additional layer of security for your business.
How EMV Terminals Work
EMV terminals process order and account payments in three different ways:
Card Insert – The most common and secure method of payment processing. The customer inserts their chip-enabled payment card into the terminal throughout the transaction.
Contactless – Many payment cards offer the ability to simply tap their card near the terminal to quickly process payments. This option also supports digital wallet payment methods, such as Apple Pay.
Strip –This is the classic form of credit and debit card processing where the customer swipes their card to begin the transaction. This payment method is less secure than card insert or contactless. Use this method as a last resort, when the card’s chip cannot be read.
Why are EMV Terminals Important for Flower Shops?
EMV terminals are becoming the most common method of payment card processing in businesses. This is due to several reasons that are important, especially for flower shops.
1. Help Protect You and Your Customers from Fraud.
Like all businesses, flower shops are vulnerable to payment fraud attempts. EMV terminals and chips protect against this through per transaction encryption. This means that each payment transaction is unique, even when using the same payment method each time.
Upgrading to these terminals protects your customers from the risk of identity theft and card duplication.
2. Help Protect You from Chargeback Liability
Credit card processing regulations have shifted liability to merchants who continue to use magnetic strip only readers. This poses a serious threat to the success of your business.
EMV terminals shift liability away from merchants. This means a reduced risk of liability and costs associated with payment card chargebacks. These costs can add up over time, reducing your bottom line and impacting your business significantly.
Equally as important is the loss of customer trust. Ensuring your customers a secure transaction experience means securing future business for your shop.
3. Keep Your Flower Shop Modern
Technology is growing at a faster pace than ever before. This is especially noticeable for retail businesses like yours. Keeping pace with technology is one way to ensure customer confidence in your shop.
More and more payment card providers are moving away from magnetic strip credit and debit cards. Upgrading your business with EMV payment terminals instills confidence in your customers by:
- Assuring customers that you are up to date with consumer trends, such as contactless payment method options.
- Valuing security and protection of confidential customer information.
4. Seamless Integration
Our EMV terminals integrate fully with all Teleflora point of sale solutions. We work to ensure hassle-free installation and an easy-to-use experience.
All credit and debit card payments process completely within our POS systems. No more stepping away from important information to process payments separately.
Transactions occur seamlessly through a single order entry interface. Customers experience a quick checkout, and you save time on running a successful flower shop.
How to Purchase an EMV Terminal
Helping you become a successful florist is our number one priority. We work with our dedicated payment processor to ensure complete solutions for our customers.
EMV terminals are an optional purchase for all Teleflora point of sale systems. This ensures you have access to secure, up-to-date floral technology for your shop.
To purchase a Teleflora POS system, Contact Teleflora today
Existing Teleflora members may purchase EMV terminals by contacting your Territory Sales Manager today.
